Meta To Use European Social Media Data For AI Training: Report

Meta Platforms Inc. META reportedly plans to use public social media content from Europe to train its generative artificial intelligence models.

The decision marks a huge shift for the Facebook owner, aligning its data usage policies in Europe with those in other parts of the world.

Meta will employ content publicly shared on its platforms, such as Instagram and Facebook, for training its Llama large language models. This approach comes after previous hesitations due to the European Union’s stringent privacy and transparency regulations, reported Reuters.

Meta’s top policy executive revealed in a September interview with Reuters that the company uses public posts on Facebook and Instagram to train its AI models, excluding private posts and direct messages.

As of April, Meta was still refining its strategy to comply with European regulations when releasing the latest versions of its Llama models.

Also Read: Mark Zuckerberg’s Meta Withheld Key Details In Instagram And WhatsApp Acquisitions, FTC Claims

Last month, Meta began notifying users in Europe and the U.K. about its use of public information to enhance AI.

Advocacy group NYOB (None of Your Business) has filed complaints in several European countries, arguing that Meta’s notifications do not meet EU privacy standards, which require explicit opt-in consent from users.

Meta stock has gained 84% in the last 12 months. Investors can gain exposure to the stock via Vanguard Communication Services ETF VOX and Communication Services Select Sector SPDR Fund XLC.

Price Action: META shares are trading higher by 1.15% at $498.65 at the last check Monday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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